About ME

I am a creative branding and marketing leader, with a relentless focus on narrative content creation, and identifying the latest trends, to keep marketing campaigns fresh, and successful.

I have been known to literally “create something from nothing”. I have a proven track record of directing successful campaigns, that brings in a strong return on investment with viewers, sales leads, and consumer interest.

Brands and IP I’ve Collaborated With

Experience

AEssense Corporation - Santa Clara, California

Product Marketing Manager/Creative Director 2022 to Present

• Designed and managed marketing strategy and of new AEssenseFresh division (USA and China) for vertical farming systems (ongoing)

• Directed marketing content creation for both domestic (USA) and international (China, Europe, South Africa) divisions, including tradeshows, email, social media, and press releases, that generated a pipeline of up to $29.2 million

• Brand marketing for commercial hardware (AEtrium™4, AEtrium™ 2.1, AEtrium™ Double Deck and software systems SaaS (Guardian™ Grow Manager)

Digital Marketing Manager 2016 to 2019

• Generated content marketing and support presentations (via Premiere, Illustrator, InDesign) to help secure several $2 million accounts

• Helped generate social media growth through content creation (100 to 13,000+ Instagram followers, 4,500+ Twitter, without paid promotions)

• Helped develop sales opportunity pipeline through email, social media, and press releases totaling $6 million in leads

Marketing Manager 2013 to 2016

• Corporate brand marketing management (logo design, channel strategy)

• Laid foundation for marketing standards and creative process (for startup) and helped generate sales leads up to $4.1 million in opportunity value

• Managed eCommerce strategies for SaaS and commercial hardware objectives and led creative process for content creation and technical marketing

Sinclair Broadcast Group - Cedar Rapids, IA

Marketing Researcher 2011 to 2013

• Worked on large projects for promotional advertising including: NFL (Super Bowl, NFC & AFC Championship), CBS Prime television (Big Bang Theory, CSI, Big Brother, NCIS).

• Growth project to increase local station social media account following (from 20,000 to 50,000+ Facebook followers, 7,000+ Twitter)

• Managed all quantitative and qualitative research databases and accounts including: Nielsen Research, Rentrak Stationview Essentials, Kantar Reporting, Media Audit, Mediacenteronline, and AdConnections.

Other Experience

S-Craft Studios - Branding Partner - 3.5 million views, 119,000 unique interactions.

Sneak Energy - Branding Affiliate (ongoing) - 210,000 views, 9,000 unique interactions.

SKILLS

Digital & Print Design - Adobe Suite: Illustrator, InDesign, Photoshop, Pixelmator, Lightroom, Microsoft Publisher

Video Production - Adobe Premiere Pro, Final Cut Pro, Adobe Rush

3D & Virtual Rendering - Dassault Systems Solidworks, Unreal Studio, Autodesk Fusion 360, FreeCAD

Other - Microsoft Office Suite: Publisher, Powerpoint, Word, Excel. Adobe Audition